Strategy
Breakaway from competition as a result of
- Keeping the leading position on Moscow market in the format of “supermarket”
- Development of the “hypermarket” format and new formats
- Regional expansion to the towns with population from 300 000 people
- Profitable acquisitions and successful integration of others retail chains
Increasing of sales per square meter by
- Optimization of assortment matrix
- Increasing of non-food goods, own production, goods of private trade label “OUR product”
- Use of marketing instruments and optimization of sale
- Expanding additional service spectrum
- Improvement of staff qualification
Increasing of operational Effectiveness by
- Control of expenses
- Centralized management
- Increase the effectiveness of purchase and cooperation with suppliers
- Use of latest information systems, improvement and perfection of logistics
Further improvement of customers loyalty by
- Accent on competitive advantages and intensive growth
- Implementing the principle of multipurpose service
- Introduction of discount programs, including discount-bonus programs on base of co-brand banking cards.
