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Strategy

Breakaway from competition as a result of   

  • Keeping the leading position on Moscow market in the  format of  “supermarket”
  • Development of the “hypermarket”  format and new formats
  • Regional expansion to the towns with population from 300 000 people 
  • Profitable acquisitions and successful  integration of others retail chains

Increasing of sales per square meter by

  • Optimization of assortment matrix
  • Increasing of non-food goods, own production, goods of private trade label “OUR product”
  • Use of marketing instruments and optimization of sale
  • Expanding additional service spectrum
  • Improvement of staff qualification

Increasing of operational Effectiveness by

  • Control of expenses
  • Centralized management
  • Increase the effectiveness of purchase and cooperation with suppliers
  • Use of latest information systems, improvement and perfection of logistics

Further improvement of customers loyalty by

  • Accent on competitive advantages and intensive growth
  • Implementing the principle of multipurpose service
  • Introduction of discount programs, including discount-bonus programs on base of co-brand banking cards.

 

 

 

 

 

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