Private Label

At present time the Company successfully realizes project of development of private trading label “OUR product” and "Seventh Continent". Goal of this project is to increase sales in most of the goods categories and attraction of additional customers in the stores of the chain. The customers of the production of private trade label are the customers of our stores interested in goods of stable quality at low prices (price of item is 10-20% cheaper than analogical products). Taking into account peculiarities of target customers the goods of “OUR Product” label are presented in all the formats of the chain excluding supermarkets of “premium” class. Project was started in July 2005 and has showed quite high speed of growth during the one and a half year period - from the moment of initialization the dynamics accounted for about 300%.

For the end of December 2008 in assortment of the store were more than 1100 items of the goods of “OUR Product” and "Seventh Continent"trade label from which about 70% are food products and 30% -non-food products. Production of private trade label is presented in the following goods categories: groceries, confectionary, canned food, alcohol beverages, non-alcoholic beverages, bakery, frozen goods, milk gastronomy, meat gastronomy, sea-food and fish, fresh products, cheese, products, household chemistry, cosmetics, textiles.